the industry leader in guiding brands at every stage of nil.

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NIL BRAND EDUCATION

Our NIL Brand Education gives your marketing team the knowledge to navigate the ever-changing NIL ecosystem. Based on your goals, we will develop content that covers every key aspect of NIL, ensuring your success.

Read more about NIL Brand Education here.

NIL BRAND STRATEGY

We help determine if there is an opportunity for your brand to capitalize on NIL. From market analysis, partnership frameworks, and implementation roadmaps, we are your partner in developing your NIL strategy.

Read more about NIL Brand Strategy here.

NIL ATHLETE CAMPAIGNS

We develop and execute your NIL campaigns. From identifying the right student-athletes to tracking performance — we handle every detail. You get authentic athlete partnerships without compliance risks or time investment of doing it yourself.

Read more about NIL Athlete Campaigns here.

Hi - I’m Bill Carter, Founder of Student-Athlete Insights

25 Years in the Sports Industry
Our industry is drowning with NIL consultants in name only - with no relevant experience and seeking to exploit a nascent marketplace. I’ve done “NIL” (aka athlete marketing) in professional sports for 25 years and co-founded one of the most successful sports agencies - Fuse - helping clients like Gatorade, Pepsi, Ford, Gillette, and others to partner with high profile athletes.

Higher Education Teaching Experience
Unfortunately, most NIL educators do not have any teaching experience. I have been teaching in higher education for decades. Currently, I teach NIL courses at the University of Vermont and Boston College.

Proprietary Insights from the NIL Research Poll
I don’t blindly advocate for all things NIL. I study and follow the facts. I rely on informed opinion, not emotion. My insights are drawn from my NIL Research Poll, a monthly survey of 5,000 college student-athletes and 1,000 high school prospects.

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