tools to learn, adapt, and capitalize on name, image, likeness.

 

nil education powered by the nil research poll of 5,000 college student-athletes and 1,000 high school prospects.

 
 

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NIL/edu is a weekly newsletter that uses proprietary data from the NIL Research Poll of 5,000 college student-athletes and 1,000 high school prospects to educate the industry about Name, Image, Likeness.

 
 

bill carter

Bill Carter, NIL expert, NIL consultant, NIL educator

Hi – I’m Bill Carter. I help organizations to learn, adapt, and capitalize on NIL.

I founded and spent two decades building one of the most successful sports agencies with clients that included Pepsi, Gatorade, Amazon, and TikTok. Then in 2019, I sold my stake in that agency so that I could use my athlete and brand marketing expertise to build an NIL education practice. To launch Student-Athlete Insights, I created the NIL Research Poll. Today, I survey 5,000 college student-athletes and 1,000 high school prospects every month. The Poll is the preeminent source of data on the NIL experience of student-athletes.

In addition to working for my Student-Athlete Insights clients, I teach NIL at the University of Vermont’s business school and write NIL Corner, a monthly column for Sports Business Journal.

 
 
 

NIL WORKSHOPS

I provide in-person and virtual Workshops on a variety of foundational and emerging NIL topics. Sessions are customized for coaches and administrators, brands, sports organizations, professional service providers and student-athletes.

Some of my most popular Workshops include: NIL Regulations, Student-Athlete Opportunities, NIL Readiness for Colleges & Universities, Understanding NIL Revenue Sources from Marketplaces to Collectives, What Brands Want from NIL Partnerships.

 

Sample of topics for student-athlete Workshops.

Workshops can include an unlimited number of attendees and are recorded for on-demand use after the Workshop. Contact me to learn more.

 
 

THE NIL/MBA COURSE

The NIL/mba is the leading course for professionals interested in learning, adapting, and capitalizing on NIL. The course is taught live (virtually) 2x per year for a maximum of ten students per cohort. For those who prefer to take the course on their own schedule, there is an digital, on-demand version.

NIL/mba is a comprehensive, executive level, course built from my NIL class at the University of Vermont’s business school (the first in the country), NIL Workshops, and my NIL Research Poll proprietary research.

A partial list of content includes:

  • Regulations: NCAA guidelines, state laws, school policies, and federal legislation

  • Student-Athletes: The primary NIL activities, including social media, appearances, athlete brands, instruction, endorsements, and group licensing

  • Collectives: Understanding the mission and operations of Collectives

  • Corporate Brands: NIL strategies and “activation” of student-athletes

  • Personal Brands: How student-athletes can build a personal brand to capitalize on NIL

Please click the links below for more information on both course options or contact me with questions.

 

The next session for the live course cohort begins on May 15 and runs every Wednesday from 7:00pm-8:30pm ET through June 19, 2024. There are five sessions in total with no session on May 22.

This course is by application only and is limited to ten students.

Read more here.

 

The NIL/mba On-Demand is the best-selling digital course on Name, Image, Likeness. The course includes 11 modules totaling about 2 hours.

The course is $150 for lifetime access.

Learn more here.

 

NIL Consulting

I advise Athletic Departments, coaches, sports organizations, brands, and professional service providers on NCAA guidelines, state laws, social media, personal branding, Collectives, NIL marketplaces, and much more.

My role is not to “advocate” for or against NIL, but rather to focus on the facts and data a clients needs to achieve their goals. My recommendations are based on 20 years+ in the sports industry. Contact me to learn more.

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