PRESS and media

Welcome to the Student-Athlete Insights Press Page. As a leading authority on Name, Image, and Likeness (NIL), I aim to provide the media, industry professionals, and partners with valuable insights into the evolving NIL landscape. My goal is to help student-athletes, families, universities, and brands navigate the opportunities and challenges of NIL.

About Bill Carter

Bill Carter is a nationally recognized NIL educator and consultant, serving as a trusted advisor to universities, athletic departments, and industry stakeholders. With 30+ years of award-winning sports industry experience, Bill has pioneered educational initiatives that empower student-athletes to maximize their NIL potential. As the founder of Student-Athlete Insights, he brings a unique perspective shaped by both academic research and practical, real-world experience.

Bill has been a columnist for Sports Business Journal through his monthly column, NIL Corner, where he provides actionable insights and thought leadership on key issues affecting the NIL space. He also serves as an adjunct professor, teaching an NIL course at the University of Vermont’s Grossman School of Business. His expertise is regularly sought by industry publications, and he has appeared on numerous podcasts and panels, discussing the future of NIL and best practices for student-athlete success.

Contact for Media Inquiries

For interviews, guest articles, or speaking opportunities, please reach out to me at bill@studentathleteinsights.com. I welcome the opportunity to collaborate on stories that highlight the rapidly evolving NIL landscape and provide valuable perspectives on student-athlete development.

Featured Media

My insights have been featured in major outlets such as Sports Business Journal, Yahoo! Sports, and Front Office Sports. See below for a partial list.