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Expert NIL Insights for Student-Athletes, Colleges & Brands

Welcome to the Student-Athlete Insights Press Page. As a leading authority on Name, Image, and Likeness (NIL), I aim to provide the media, industry professionals, and partners with valuable insights into the evolving NIL landscape. My goal is to help student-athletes, families, universities, and brands navigate the opportunities and challenges of NIL education.

About Bill Carter – NIL Expert and Consultant

Bill Carter is a nationally recognized NIL expert and consultant, serving as a trusted advisor to universities, athletic departments, and industry stakeholders. With over 30 years of award-winning sports industry experience, Bill has pioneered educational initiatives that empower student-athletes to maximize their NIL potential. As the founder of Student-Athlete Insights, he brings a unique perspective shaped by both academic research and practical, real-world experience in NIL consulting.

Bill has been a columnist for Sports Business Journal through his monthly column, NIL Corner, where he provides actionable insights and thought leadership on key issues affecting the NIL space. He also serves as an adjunct professor, teaching NIL courses at the University of Vermont’s Grossman School of Business. His NIL research is regularly sought by industry publications, and he has appeared on numerous podcasts and panels, discussing the future of NIL influencer marketing and best practices for student-athlete branding.

Contact for Media Inquiries

For interviews, guest articles, or speaking opportunities, please reach out to me at bill@studentathleteinsights.com. I welcome the opportunity to collaborate on stories that highlight the rapidly evolving NIL strategies and provide valuable perspectives on student-athlete development.

Featured Media

My NIL insights have been featured in major outlets such as Sports Business Journal, Yahoo! Sports, and Front Office Sports. See below for a partial list of publications and events where my expertise on NIL consulting, athlete branding, and social media for NIL has been shared.