ABOUT BILL CARTER AND STUDENT-ATHLETE INSIGHTS
25 Years in Sports — exclusively in NIL Since 2020.
I am an NIL consultant, educator, and researcher. I’m not an NIL "advocate" — rather, I’m an analyst providing facts and data that help organizations learn, adapt, and capitalize.
My Experience
Sports Industry Experience
Co-founder of Fuse (acquired 2019).
Named Sports Business Journal Forty Under 40.
Worked with brands from startups to Fortune 500.
Academic Appointments
Currently on the faculty at Boston College and previously at University of Vermont.
NIL course at UVM was among the country’s first.
Industry Voice
Monthly NIL columnist for Sports Business Journal.
Regular speaker.
Retained as expert witness in NIL litigation.
What I Do
Consulting
Advising organizations including Dick's Sporting Goods, Morgan Stanley, and Little League Baseball on NIL strategy and education.
Education
NIL curriculum used at 30+ Division I universities. Programs for athletic departments, brands, and service providers.
Research
Operating the NIL Forum Research Poll and publishing findings through various media outlets and the NIL Forum newsletter.
Community
Founder of the NIL Forum, a private intelligence network delivering expert briefings and proprietary data to NIL professionals.
My Work Has Been Featured in the Media
Let’s Talk
Whether you're exploring NIL strategy, need education for your team, or want to discuss research — I'm here to help.