PROPRIETARY NIL RESEARCH
The Largest, OLDEST NIL Survey in the Country.
5,000+ student-athletes and 1,000 high school prospects surveyed monthly since 2020. The data behind smarter NIL decisions.
A Sample of What the Data Reveals
61%
Non-Income Motivation
61% of athletes cite non-income reasons as their primary NIL motivation — building a brand, gaining experience, exploring careers.
33 Point
Confidence Gap
48% felt confident signing their first deal. Only 15% rated themselves as actually prepared. That gap predicts poor outcomes.
58%
Broken Promises
58% of athletes report having 3+ promises broken by NIL professionals. Only 19% got everything they were promised.
Research Areas
Athlete Priorities & Motivations
Agent/Representation Trends
Deal Participation & Compensation
Brand Perceptions
Financial Preparedness
Recruiting Influence
Emerging Behaviors
access the data
Monthly NIL Research Poll reports are available exclusively to NIL Forum members.
