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Hi – I’m Bill Carter. I help universities, student-athletes, brands, sports organizations, and professional service providers to learn, adapt, and capitalize on NIL.
I founded and spent two decades building one of the most successful sports agencies with clients that included Pepsi, Gatorade, Amazon, and TikTok. Then in 2019, I sold my stake in that agency so that I could use my athlete and brand marketing expertise to build an NIL education and consulting practice. To launch Student-Athlete Insights, I created the NIL Research Poll. Today, I survey 5,000 college student-athletes and 1,000 high school prospects every month. The Poll is the preeminent source of data on the NIL experience of student-athletes.
In addition to working for my Student-Athlete Insights clients, I teach NIL at the University of Vermont’s business school and write NIL Corner, a monthly column for Sports Business Journal.
I provide NIL Workshops on a wide variety of topics. These in-person or virtual sessions are customized for a student-athletes, coaches, athletic administrators, brands, sports organizations, and professional service providers.
Workshops range from from 30-minute introductory sessions to 60-minute deep dives on a wide range of NIL topics.
NIL/mba Live is a comprehensive, executive level, 6-week course.
It’s for coaches, administrators, brands, and professional service providers committed to learning, adapting, or capitalizing on NIL.
Next session coming soon!
The NIL/mba is the 2-hour, on-demand, best-selling NIL digital course for coaches, administrators, and professional service providers. There are 11 modules totaling about 2 hours. A partial list of content includes:
Regulations: NCAA guidelines, state laws, school policies, and federal legislation
Student-Athletes: The primary NIL activities, including social media, appearances, athlete brands, instruction, endorsements, and group licensing
Collectives: Understanding the mission and operations of Collectives
Corporate Brands: NIL strategies and “activation” of student-athletes
Personal Brands: How student-athletes can build a personal brand to capitalize on NIL
NIL/propel is a digital course for student-athletes who are ready to seize on Name, Image, and Likeness opportunities. Each module is about 15-minutes in length and is a complete "mini-lesson" on an important element of NIL. Total time is about 90 minutes.
The course includes the following modules:
NIL Deals Basics: From preparing for a first NIL deal to negotiating a fair contract
NIL Partnerships: Understanding the expectations of a brand or local business
NIL Professional Development: Utilizing NIL to get a head start on your career
Student-Athlete Influencers: Leveraging social media influencer marketing
NIL Financial Literacy: Understanding the basics of what to do with NIL earnings
Contact me for more information or for a group license.
NIL/custom is a service in which I build an NIL course, tailored to the specific needs and goals of an institution, high school association, or sports organization.
NIL/custom course can be built for coaches, administrators, student-athletes, parents, or other cohorts.
Contact me for more information.
The needs, budgets, and priorities at every university, brand, or sports organization is unique. For that reason, there are two ways I works with NIL consulting clients:
The NIL Helpdesk offers immediate and expert advice for an affordable subscription. For $500 per month, an Athletic Department (and its Coaches and student-athletes) or sports organization can contact me with their NIL questions as they arise about things like NCAA guidelines, state laws, social media, personal branding, Collectives, NIL marketplaces, and much, much more.
Responses are usually sent within 24 hours.
I help others to learn, adapt or capitalize on NIL. For some clients, that means leaning in to NIL, while for other it means mitigating its effect on their organization. My role is not to “advocate” for or against NIL, but rather to focus on the facts and data a clients needs to achieve their goals. My recommendations are based on 20 years+ in the sports industry.
Consulting projects are typically 3-12 months.
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