Empowering college Student-Athletes for NIL success
The NIL Quickstart program is designed to help college athletes land their first or next Name, Image, and Likeness (NIL) deal. Built on over four years of insights and data-driven NIL consulting, this course offers a step-by-step guide to confidently navigating the NIL landscape.
NIL Quickstart is an 90-minute, self-paced online course with short, engaging video lessons.
Each lesson is just 3-6 minutes long, making it easy to fit into a busy schedule. This course covers essential topics correlating directly with student-athlete success in NIL, from athlete branding to developing a strategy for social media for NIL.
What’s Included in NIL Quickstart?
The Game Plan Workbook
Each student-athlete receives a 40-page Game Plan Workbook—a powerful guide packed with checklists, branding prompts, and templates to simplify the NIL journey. This workbook is designed to:
Keep you on track with clear action steps.
Help you reflect on and develop your brand.
Provide social media insights to help you connect with the right audience.
Offer ready-to-use templates to streamline your NIL sales and marketing efforts.
Optional NIL Office Hours
I offer optional monthly NIL Office Hours for universities looking to provide extra support to their athletes. During these live video calls, I work directly with student-athletes on questions about their Game Plan Workbook, offer guidance as they develop their NIL plans, and answer any questions about NIL education. This hands-on support reinforces and expands on what student-athletes learn in the course.
Click here to schedule a meeting about bringing NIL Quickstart to your institution or contact me with questions.
The course is regularly priced at $199 and is on sale for a limited time for $99. It and can be accessed with the links below.
Meet Your Instructor: Bill Carter
Bill Carter is an NIL Columnist for Sports Business Journal and teaches NIL at the University of Vermont’s Grossman School of Business. Prior to launching Student-Athlete Insights in 2020, Bill spent 20+ years in the sports industry, founded the agency Fuse, and was awarded Sports Business Journal's Forty Under 40 Award as one of the most influential executives in sports.
Bill Carter is one of the nation’s leading NIL experts and a trusted figure in NIL consulting. With over 20 years of experience in the sports industry, Bill has dedicated his career to NIL education and student-athlete success. As an NIL educator and consultant, he teaches NIL at the University of Vermont’s Grossman School of Business and regularly writes on NIL topics for the Sports Business Journal. Bill founded Student-Athlete Insights in 2020 to support athletes across the U.S. in making the most of their NIL opportunities.
The Data Analysis Behind Quickstart
In the Spring of 2024, I surveyed over 700 DI student-athletes, selected based on whether they had received NIL education from their school or a third party.
Then isolating student-athletes who had secured at least one NIL deal, I surveyed them about the content of the NIL education they’d received (financial literacy, Collectives, regulations, and 10+ other areas of focus.)
Based on that data, I identified the content that had a positive correlation to landing a first/next partnership or had a negative/no correlation to pursuing NIL or securing an NIL partnership.
The data supports that there are three elements of NIL education lead to a student-athlete’s success:
Building a personal brand for NIL
Establishing an NIL-centric social media presence
Learning to sell their NIL to brands/businesses
Read below for detail on the curriculum I built.
*Curriculum that includes elements like financial literacy, regulations, and life skills has value - and in other workshops and courses, I teach that too. But that curriculum lacks relevance and the tangible steps toward helping student-athletes secure their first and next NIL deal.
Testimonials from a Few of My Students
Who Can Benefit from NIL Quickstart?
NIL Quickstart is ideal for:
College student-athletes looking for practical, effective NIL strategies.
University NIL support teams seeking resources for their athletes.
Athletes at mid-major colleges who may not have extensive NIL support from their institution.
Universities can also purchase a group license to provide their student-athletes access to this valuable resource, either as part of their current NIL workshops or as a standalone NIL training course.
About Student-Athlete Insights
Student-Athlete Insights, founded by NIL expert Bill Carter, delivers NIL education, data-driven NIL consulting, and NIL strategies for mid-major colleges. Our team provides valuable NIL insights backed by real data and offers education designed explicitly for student-athletes. By utilizing our research-driven methods and NIL insights, we equip athletes with the necessary tools for enduring success in the NIL landscape.
Take Advantage of Limited-Time Pricing
For a limited time, NIL Quickstart is available for just $99, down from the regular price of $199. Get lifetime access to the course and start building your brand, growing your social media influence, and developing your NIL sales and marketing skills today.
What You Will Learn from the Quickstart Curriculum
01 Build a personal brand for nil
"What" you are going to communicate for the purpose of landing your first NIL deal
Take a deep dive into your strengths, values, and interests - a personal inventory.
Determine your target audience so that you can tailor your message, build relationships, and attract opportunities.
Create your core message - the one key takeaway you want your audience to remember about you.
02 Establish NIL-Centric Social Media
"Where" you are going to communicate for the purpose of landing your first NIL deal
Learn to align your personal brand with your social media.
Access tools to develop a content plan to keep your audience engaged and interested.
Create a social media account that potential NIL partners see as a marketing asset that they can tap into.
03 learn to sell your nil
"How" you are going to communicate for the purpose of landing your first NIL deal
Learn how to identify your ideal NIL business partners.
Create a killer NIL pitch deck!
Create an outreach plan that uses multiple channels and effective follow-up strategies.
04 The Game Plan workbook
40-pages workbook that provides the plans, next steps, and templates for student-athletes to put into action what they have learned.
Personal branding guide.
Social media next steps.
Sales templates.