Preparing high school athletes & families with the fundamentals of NIL.

Ensuring responsible NIL activity and a smooth transition to the collegiate level.

NIL Propel logo, a course for student-athletes
 

This self-paced course takes about 90 minutes to complete. See the curriculum below.

The course is $99 and can be accessed with the links below.

Contact me for live workshop pricing.

 
NIL expert teaching a live NIL workshop

Learn from the Founder of Student-Athlete Insights and one of the nation’s leading NIL Educators and Consultants. Bill Carter is an NIL Columnist for Sports Business Journal and teaches NIL at the University of Vermont’s Grossman School of Business. Prior to launching Student-Athlete Insights in 2020, Bill spent 20+ years in the sports industry, founded the agency Fuse, and was awarded Sports Business Journal's Forty Under 40 Award as one of the most influential executives in sports.

 

Read the Testimonials from a Few of My Former Students

 
Testimonials of Bill Carter's courses and NIL education
 

What You Will Learn from the Propel Curriculum

Slide from NIL Propel about NIL Deal Basics

01 NIL Deals Basics

Understanding NIL Deal Basics focuses on planning, contracts, compensation, and relationship building.

  • Become familiar with contractual terms to make informed decisions, negotiate fair deals, and maintain compliance

  • Understand the various forms of NIL compensation, including cash, free products, and commissions

  • Learn about setting NIL goals to make informed decisions about potential collaborations

 
 
Brand Roadmap from NIL Partnerships in the NIL Propel course

02 NIL Partnerships

NIL Partnerships focuses on educating student-athletes on how to be a great brand partner.

  • Understand how brands partner with athletes to generate visibility, awareness, and credibility with a specific target market.

  • Learn about athlete “activation” and how brands promote their partnership with an athlete

  • Become familair with what a brand will expect from you!

 
 
NIL Professional Development in the NIL Propel course

03 NIL Professional Development

The greatest impact of NIL may be as a professional development opportunity for student-athletes.

  • Learn time management techniques of student-athletes who participate in NIL

  • Create a one-page “media kit” to create visibility

  • Become educated on the effective communication that leads to more NIL success

 
 
Student-Athlete social media Influencers in the NIL Propel course

04 Student-Athlete Influencers

Social media influencer marketing is the most common NIL activity and student-athletes need a “how to” guide.

  • Learn about the social media metrics most important to brands in NIL

  • Educate yourself on the critical Federal Trade Commission policy that impacts NIL

  • Develop plans for content creation and analyzing your followers

 
 

05 NIL financial literacy

NIL can play a key role in developing financial literacy that lasts a lifetime.

  • Learn about the taxes that impact your NIL earnings

  • Become familiar with the importance of credit and credit scores

  • Create a budget

Financial Literacy in the NIL Propel course
 
Personal Branding in the NIL Propel course

06 personal branding

Developing a real, human, authentic personal brand is a prerequisite for NIL success.

  • Learn to take a “personal inventory”

  • Understand how to analyze your target audience

  • Craft your core message

 
NIL Contracts in the NIL Propel course

07 NIL contracts

Understanding the key elements of an NIL contract.

  • Learn about deliverables and the scope of work as a student-athlete

  • Become familiar with the multiple types of NIL compensation

  • Understanding the importance of a termination clause