Preparing High School & Club Athletes for NIL Success

Innovative Nil Propel Logo

NIL Propel guides high school and club athletes through the steps to participate in Name, Image, and Likeness (NIL) activities responsibly, creating a smooth transition to college-level athletics.

NIL Propel is a self-paced course designed specifically to help high school and club athletes understand the essentials of NIL. Built on insights from years of NIL education and consulting, this course is ideal for athletes and their families looking to participate responsibly and build a strong foundation for NIL success in college.

NIL Propel is a 90-minute, self-paced course, packed with clear, concise lessons that make learning manageable. The course covers critical NIL topics such as branding, contract negotiation, financial literacy, and social media skills essential for student-athletes.

The course is regularly priced at $199 and is on sale for a limited time for $99. It and can be accessed with the links below.

Contact me for live workshop pricing.

 
Bill Carter Nil Educator

Meet Your Instructor: Bill Carter

Learn from Bill Carter, Student-Athlete Insights's founder and a national NIL education leader. Bill is an NIL columnist for Sports Business Journal and teaches NIL at the University of Vermont’s Grossman School of Business. With over 20 years of experience in the sports industry, including founding the sports agency Fuse, Bill brings unparalleled expertise to help student-athletes succeed. Bill’s NIL Propel curriculum draws from real-world experience and is designed to empower athletes to succeed in NIL.

The Propel Curriculum: A Step-by-Step Guide to NIL Success

The Propel curriculum is designed to help athletes understand each step of the NIL process, covering everything from contract basics to creating a standout personal brand. Below are the key modules included in the course:

Woman Presenting Nil Basics

01 NIL Deal Basics

Understanding NIL Deal Basics focuses on planning, contracts, compensation, and relationship building.

  • Become familiar with contractual terms to make informed decisions, negotiate fair deals, and maintain compliance.

  • Understand the various forms of NIL compensation, including cash, free products, and commissions.

  • Learn about setting NIL goals to make informed decisions about potential collaborations.

 
 
Brand Roadmap from NIL Partnerships in the NIL Propel course

02 NIL Partnerships

NIL Partnerships focuses on educating student-athletes on how to be a great brand partner.

  • Understand how brands partner with athletes to generate visibility, awareness, and credibility with a specific target market.

  • Learn about athlete “activation” and how brands promote their partnership with an athlete.

  • Become familiar with what a brand will expect from you.

 
 
Dutch Professional Development Focus

03 NIL Professional Development

The greatest impact of NIL may be as a professional development opportunity for student-athletes.

  • Learn time management techniques of student-athletes who participate in NIL.

  • Create a one-page “media kit” to create visibility.

  • Become educated on the effective communication that leads to more NIL success.

 
 
Student-Athlete social media Influencers in the NIL Propel course

04 Student-Athlete Influencers

Social media influencer marketing is the most common NIL activity, and student-athletes need a “how-to” guide.

  • Learn about the social media metrics most important to brands in NIL.

  • Educate yourself on the critical Federal Trade Commission policy that impacts NIL.

  • Develop plans for content creation and analyzing your followers.

 
 

05 NIL Financial Literacy

NIL can play a key role in developing financial literacy that lasts a lifetime.

  • Learn about the taxes that impact your NIL earnings.

  • Become familiar with the importance of credit and credit scores.

  • Create a budget.

Nil Financial Literacy Education
 
 
Authentic Personal Branding for Nil

06 Personal Branding

Developing a real, human, authentic personal brand is a prerequisite for NIL success.

  • Learn to take a “personal inventory”.

  • Understand how to analyze your target audience.

  • Craft your core message.

 
 
Nil Contract Key Elements

07 NIL contracts

Understanding the key elements of an NIL contract.

  • Learn about deliverables and the scope of work as a student-athlete

  • Become familiar with the multiple types of NIL compensation

  • Understanding the importance of a termination clause

 

Testimonials from a Few of My Students

 

Who Can Benefit from NIL Propel?

NIL Propel is perfect for high school and club athletes seeking a head start in NIL. It’s also ideal for families and organizations wanting to provide their athletes with valuable NIL education. Group licenses are available for teams, clubs, and schools to give students access to Propel’s comprehensive resources.

Take Advantage of Limited-Time Pricing

For a limited time, NIL Propel is available for just $99, reduced from the regular price of $199. Enroll today and gain lifetime access to Propel’s expert-driven curriculum to build your brand, understand contracts, and succeed in NIL.