NIL Consulting

Navigating the Future of Name, Image, and Likeness

As an NIL expert with over 20 years of experience in the sports industry, I offer unbiased, data-driven NIL consulting services designed to empower your organization to make informed decisions and achieve your goals. My approach is grounded in NIL data, industry insights, and actionable strategies that help you navigate the evolving world of Name, Image, and Likeness (NIL).


How Can I Help You Navigate NIL?

I provide tailored NIL consulting for various sports industry stakeholders. From universities to sports organizations, brands, and service providers, I help each group develop and implement successful NIL strategies.

For Brands: Build a Comprehensive NIL Program

As a NIL consultant, I’ll guide you through building a comprehensive NIL program that helps identify the right student-athletes to partner with. We’ll work together to create impactful NIL sales and marketing campaigns, NIL influencer marketing strategies, and more. Whether you’re just starting or looking to refine your athlete branding efforts, I can help ensure your partnerships are effective and aligned with your brand’s objectives.

For Sports Organizations: Develop Tailored NIL Strategies

With the fast-changing nature of NIL, sports organizations need to adapt. I’ll help you develop NIL strategies that educate your leadership on NIL opportunities, compliance, and best practices for working with student-athletes. My NIL guidance will help you stay ahead of the curve and ensure your organization is ready to support your athletes in this new era of college sports.

For Universities & Student-Athletes: Building a Successful NIL Program

Universities and student-athletes benefit significantly from a structured NIL program. As a leader in NIL education, I help universities build programs that support recruiting and retention efforts while also educating student-athletes on the complexities of NIL contracts, deal literacy, and personal branding for NIL. For college athletes and high school athletes, I offer NIL courses that provide the essential knowledge to navigate the NIL landscape successfully.

For example, NIL education for college athletes includes everything from social media for NIL to understanding the legal aspects of Name, Image, and Likeness training. These courses equip student-athletes with the tools to maximize their NIL opportunities.

For High School Associations: Crafting Effective NIL Policies

NIL opportunities for high school athletes are a new frontier, and it’s crucial to have proper policies in place. I help high school associations craft NIL policies and update bylaws, ensuring they align with this rapidly changing market. These updates ensure high school athletes maximize their NIL opportunities while maintaining fairness and compliance.

For Service Providers: Developing Strategies for NIL Success

Service providers such as attorneys, agents, financial advisors, and other professionals can benefit from my expertise in NIL consulting. I can help these professionals develop strategies to thrive in the NIL marketplace by creating effective systems for supporting athletes in their branding for NIL, NIL influencer marketing, and contract negotiation.


My Approach to NIL Consulting: Data-Driven, Objective Insights

I focus on providing objective, actionable insights based on facts, data, and industry best practices. Unlike others who may advocate for specific stances on NIL, my goal is to empower you with the knowledge you need to make informed decisions. Whether you're developing NIL strategies for your sports organization or building an athlete’s personal brand, I’ll provide NIL guidance that aligns with your goals.


Get Started with NIL Consulting: Let’s Talk

Whether you’re just starting to explore NIL opportunities or looking to refine an existing NIL strategy, I’m here to help. Let's discuss whether you want to learn how to maximize NIL as a student-athlete or need a data-driven NIL consulting plan for your organization.

Contact me for a consultation, and together, we’ll determine how my services can help you meet your NIL goals. Let’s work together to ensure your success in this dynamic new era of college athletics.


Contact Bill Carter: Your NIL Expert and Consultant

If you're interested in NIL consulting, NIL courses for student-athletes, or a workshop on NIL strategies, click the contact below. I look forward to discussing how I can help you thrive in the world of Name, Image, and Likeness.