Elevating the NIL expertise of athletic administrators, service providers, and sports industry professionals.

NIL/mba is a deep dive, equipping you with the skills to adapt and capitalize on NIL.

NIL MBA course logo
 

The self-paced course includes 10 modules and takes about 90 minute to complete. See the curriculum below.

This course is regularly costs $299, but for a limited time can be accessed below for $199.

Contact me for live workshop pricing.

 
Bill Carter, NIL expert, teaching a live NIL workshop

Learn from the Founder of Student-Athlete Insights and one of the nation’s leading NIL Educators and Consultants.

Bill Carter is an NIL Columnist for Sports Business Journal and teaches NIL at the University of Vermont’s Grossman School of Business. Prior to launching Student-Athlete Insights in 2020, Bill spent 20+ years in the sports industry, founded the agency Fuse, and was awarded Sports Business Journal's Forty Under 40 Award as one of the most influential executives in sports.

 

Testimonials from a Few of My Students

 
Testimonials for Bill Carter's NIL education
 

the NIL/mba Curriculum

Welcome to the NIL MBA course

01 Welcome to the NIL/mba

Course objectives and our approach to learning.

  • Facts and data, not hyperbole or blind advocacy

  • History of NIL

  • NIL’s main misconceptions

 
 
Understanding the government's role in NIL

02 Regulations

NCAA guidelines, state laws, school policies, and federal legislation.

  • NCAA policy

  • Role of High School Associations and state legislators

  • Federal Government’s role in NIL

 
 
Time it takes to do NIL

03 nil activities

Social media, appearances, athlete brands, instruction, endorsements, and group licensing.

  • Dominance of social media influencer marketing

  • The time it takes most student-athletes to have NIL success

  • Real data on NIL compensation

 
 
Using a school's intellectual property in NIL

04 role of universities

Education and support of student-athletes.

  • What coaches and administrators really think

  • Structure of best-in-class programs

  • The tricky business of intellectual property (IP)

 
 

05 nil marketplaces

Exploring the 2-sided marketplaces of student-athletes and brands.

  • Matching student-athletes with brands

  • NIL marketplaces as a compliance tool

  • Case Study: From a Brand’s Perspective

working with NIL marketplaces
 
Understanding NIL Collectives

06 collectives

Understanding the complex and changing role of NIL Collectives.

  • Ethical issues of Collectives

  • IRS and nonprofit Collectives

  • Raising money from big and small dnors

 
Working with Corporate Brands in NIL

07 corporate brands

What’s behind brands partnering with student-athletes.

  • Why brands sponsor student-athletes

  • Brand planning and the “roadmap” to success

  • The 4 elements of athlete activation (online, on-air, at events, at retail)

 
Importance of Personal Brands for NIL

08 personal brands

The importance of a student-athlete’s personal brand for NIL success.

  • Fine tuning a personal brand for NIL

  • Identifying potential customers

  • Reviewing your NIL “competition”

 
Working with agents, attorneys, financial advisors in NIL

09 Professional Service providers

Exploration of service providers, including agents, tax advisors, marketing consultants, attorneys, brand management companies.

  • Role of service providers

  • Service provider regulations

  • Engagement by student-athletes

 
The future of NIL

10 nil’s future

Understanding the changes in college sports and their impact on NIL.

  • Title IX

  • Revenue sharing

  • Employment status

 

Please email me at bill@studentathleteinsights.com if you have questions.