Elevating the NIL expertise of athletic administrators, service providers, and sports industry professionals.
NIL/mba is a deep dive, equipping you with the skills to adapt and capitalize on NIL.
The self-paced course includes 10 modules and takes about 90 minute to complete. See the curriculum below.
The cost is $199 and can be accessed with the links below.
Contact me for live workshop pricing.
Learn from the Founder of Student-Athlete Insights and one of the nation’s leading NIL Educators and Consultants. Bill Carter is an NIL Columnist for Sports Business Journal and teaches NIL at the University of Vermont’s Grossman School of Business. Prior to launching Student-Athlete Insights in 2020, Bill spent 20+ years in the sports industry, founded the agency Fuse, and was awarded Sports Business Journal's Forty Under 40 Award as one of the most influential executives in sports.
Read the Testimonials from a Few of My Former Students
What You will Learn from the NIL/mba Curriculum
01 Welcome to the NIL/mba
Course objectives and our approach to learning.
Facts and data, not hyperbole or blind advocacy
History of NIL
NIL’s main misconceptions
02 Regulations
NCAA guidelines, state laws, school policies, and federal legislation.
NCAA policy
Role of High School Associations and state legislators
Federal Government’s role in NIL
03 nil activities
Social media, appearances, athlete brands, instruction, endorsements, and group licensing.
Dominance of social media influencer marketing
The time it takes most student-athletes to have NIL success
Real data on NIL compensation
04 role of universities
Education and support of student-athletes.
What coaches and administrators really think
Structure of best-in-class programs
The tricky business of intellectual property (IP)
05 nil marketplaces
Exploring the 2-sided marketplaces of student-athletes and brands.
Matching student-athletes with brands
NIL marketplaces as a compliance tool
Case Study: From a Brand’s Perspective
06 collectives
Understanding the complex and changing role of NIL Collectives.
Ethical issues of Collectives
IRS and nonprofit Collectives
Raising money from big and small dnors
07 corporate brands
What’s behind brands partnering with student-athletes.
Why brands sponsor student-athletes
Brand planning and the “roadmap” to success
The 4 elements of athlete activation (online, on-air, at events, at retail)
08 personal brands
The importance of a student-athlete’s personal brand for NIL success.
Fine tuning a personal brand for NIL
Identifying potential customers
Reviewing your NIL “competition”
09 Professional Service providers
Exploration of service providers, including agents, tax advisors, marketing consultants, attorneys, brand management companies.
Role of service providers
Service provider regulations
Engagement by student-athletes
10 nil’s future
Understanding the changes in college sports and their impact on NIL.
Title IX
Revenue sharing
Employment status
Please email me at bill@studentathleteinsights.com if you have questions.