preparing service providers & administrators with NIL expertise
The NIL MBA course provides an in-depth understanding and equips athletic administrators, service providers, and industry professionals to excel in the Name, Image, and Likeness (NIL) landscape.
NIL/MBA is a self-paced course designed to deepen NIL expertise, making it accessible for athletic administrators, service providers, and sports professionals looking to understand, adapt to, and capitalize on NIL opportunities. Built by Bill Carter, a national NIL education leader and consultant, this course covers everything from regulatory policies to personal branding and working with collectives, empowering participants with the knowledge to navigate NIL confidently.
NIL MBA includes ten comprehensive modules and takes approximately 90 minutes to complete, allowing for a flexible learning experience. This course is regularly priced at $299, but for a limited time, it's available for $199.
Contact me for live workshop pricing.
Meet Your Instructor: Bill Carter
Learn from Bill Carter, the founder of Student-Athlete Insights, one of the nation’s leading NIL educators, and a trusted voice in the industry. Bill is a columnist for Sports Business Journal and teaches NIL at the University of Vermont’s Grossman School of Business. Before founding Student-Athlete Insights in 2020, Bill spent over 20 years in the sports industry, was named a Forty Under 40 honoree by Sports Business Journal, and founded the sports agency Fuse. Bill’s experience and dedication to NIL education bring exceptional depth to the NIL MBA course, making it an invaluable resource for industry professionals.
The NIL MBA Curriculum: In-Depth Knowledge for NIL Success
The NIL MBA course curriculum is carefully crafted to cover essential areas of NIL, from understanding the regulations to working with brands and collectives. Each module is designed to provide actionable insights and valuable knowledge to build NIL expertise.
01 Welcome to the NIL/MBA
An introduction to the course and an overview of its approach to learning.
Objectives and approach to NIL learning.
Facts, data, and an unbiased perspective on NIL.
02 Regulations
In-depth analysis of the government’s role in NIL.
Overview of NCAA guidelines, state laws, school policies, and federal legislation.
Role of high school associations and state legislators.
Federal government involvement in NIL.
03 NIL Activities
A comprehensive look at NIL activities, including social media and endorsements.
The dominance of social media in influencer marketing.
Time required for most student-athletes to achieve NIL success.
Real data on NIL compensation and athlete participation.
04 Role of Universities
Understanding the role of universities in NIL and intellectual property.
Insights into best-in-class programs and support structures.
Perspectives from coaches and administrators.
Challenges of intellectual property (IP) use in NIL.
05 NIL Marketplaces
An overview of NIL marketplaces connecting student-athletes and brands.
Strategies for matching student-athletes with brands.
Using marketplaces as a compliance tool.
Case study insights from a brand’s perspective.
06 Collectives
Exploring the role and ethical considerations of NIL collectives.
Ethical issues surrounding NIL collectives.
IRS implications for nonprofit collectives.
Fundraising from both large and small donors.
07 Corporate Brands
The strategic approach behind corporate brand partnerships with athletes.
Why brands invest in student-athlete partnerships.
Roadmap to successful brand planning.
Elements of athlete activation across various channels.
08 Personal Brands
Creating a strong personal brand for NIL success.
Fine-tuning a personal brand to stand out.
Identifying target audiences and potential customers.
Analyzing the competitive NIL landscape.
09 Professional Service Providers
The role of professional advisors, agents, and attorneys in NIL.
Exploration of key service providers.
Guidelines and regulations for service providers.
Engagement trends among student-athletes.
10 NIL’s Future
Understanding the changing landscape of college sports and the future of NIL.
Title IX considerations.
Revenue-sharing models.
Employment status and its implications for NIL.
Who Can Benefit from NIL/mba?
NIL/mba is ideal for:
Service providers and sports industry professionals who want to elevate their NIL expertise
Athletic Departments looking to enhance their understanding of all facets of NIL
Industry professionals looking for a comprehensive understanding of NIL practices, regulations, and opportunities
Testimonials from Our Learners
About Student-Athlete Insights
Founded by Bill Carter, Student-Athlete Insights provides NIL education and consulting grounded in real data and industry experience. I am dedicated to empowering sports professionals and student-athletes with the insights and strategies needed to succeed in today’s NIL landscape.
Please email me at bill@studentathleteinsights.com if you have questions.