Master NIL in 90-minutes per week for 6 Weeks

See guest speakers and complete applications below.

Built for Professionals

Entering its 5th year in 2026, the NIL Leadership Program is the only executive intensive equipping NIL leaders across universities, brands, and professional services to navigate the new landscape of athlete monetization.

University Leaders

Athletic Directors, NIL Directors, Associate Athletic Directors, and Compliance officers building or managing their institution’s NIL programs.

Professional Service Providers

Agents, attorneys, financial advisors, and consultants adapting their practice to NIL.

Brands & Sports Organizations

Marketing executives and team leaders developing NIL partnerships or athlete programs.

Not sure this fits? Email bill@studentathleteinsights.com

Winter '26 Program Structure

FORMAT:

• 6 consecutive weeks

• One 90-minute live Zoom session every Wednesday

• 7:00 PM – 8:30 PM ET

• January 28 – March 4, 2026

Complete Application below. Deadline is January 21.

Learn From the People Building the Industry - Winter '26 Speakers Include

Kristina Minor - NIL Policy, Regulations, and the Law

Kristina is Senior Counsel at the law firm Husch Blackwell, will be joining us to discuss NIL regulations, law, and policy. She joined her law firm in 2024 specifically to help higher education clients tackle emerging challenges—including NIL policy development, compliance reviews, and the practical realities of implementation.

Background:

• Former Director, Athletics Compliance at Northwestern

• Former Assistant Athletic Director for Compliance, Rutgers University

• Former Assistant Director, Compliance Big Ten Conference

Kristina is a former Division I athlete turned compliance expert who's lived the student-athlete experience—and now helps universities navigate NIL's complex landscape.

Danielle Davison - University NIL Operations

Danielle is the Assistant Athletic Director for NIL at the University of Michigan, overseeing NIL education, compliance, and engagement across all 29 varsity sports. She runs NIL operations at one of the biggest athletic programs in the country—and has built a model other schools are trying to replicate.

Background:

• JD from University of Georgia School of Law

• Previous compliance roles at Clemson and Georgia State

• Started in the trenches with UGA Football Recruiting

Under her leadership, Michigan has led the country in NIL transactions reported and had the largest local exchange of all INFLCR schools nationwide.

Blake Lawrence - Student-Athlete Monetization

Blake is the Co-founder of Opendorse. Blake built the infrastructure powering the NIL economy—and now works directly with ADs navigating revenue sharing and athlete compensation. As the largest NIL Marketplace, 100,000+ athletes, 1,000+ brands, and 100+ colleges use Opendorse for NIL deals and compliance.

Background:

• Former Nebraska linebacker (2007-2009), career ended by concussions

• Previously co-founded and sold Hurrdat, a social media agency

• Raised $40M in venture capital to scale Opendorse

Opendorse projects the collegiate NIL market will exceed $2 billion with revenue sharing kicking in.

Olivia Nuss - Sports Law Attorney Specializing in NIL

Olivia is a sports law attorney who combines legal expertise with marketing savvy—a rare blend that makes her invaluable in the NIL space. She served as Head of Legal and Business Affairs for Student Athlete NIL where her focus was on student-athlete agreements, brand sponsorships, and agent negotiations.

NIL experience:

• Sports/NIL Legal Specialist for Influential, where she assisted with NIL legislation and expanded knowledge on student-athletes and NIL talent agencies

• Legal Extern for Louisiana State University Athletics

• NIL Business Consultant for Eccker Sports

Olivia is knowledgeable not only about all things NIL, but also how the law affects the business of sports as a whole—partnerships, negotiation, contract drafting, and marketing.

Past faculty has included:

What Past Participants Say

Curriculum

The NIL Leadership Program covers the full ecosystem. Over six weeks, you'll build the comprehensive expertise that senior professionals need to lead in this space.

We examine NIL from every angle:

• Personal branding & social media — How athletes build marketable brands and drive NIL value

• Athlete monetization — Endorsements, content creation, licensing, and how the money flows

• Professional service providers — The roles of agents, attorneys, financial advisors, and others

• Regulatory landscape — NCAA rules, state laws, and institutional policies

• NIL collectives — Structure, fundraising, compliance, and the evolving university relationship

• University NIL management — How athletic departments build programs, manage compliance, and support athletes

• Title IX & international athletes — Key legal complexities shaping the industry

• High School & Club NIL — The expanding and complicated high school and club landscape

• The future of NIL — Where the industry is headed

This isn't theory. Every session connects to real-world application so you leave with frameworks you can use immediately.

Tuition

Early Bird Pricing: $1,095 (Application must be received before 12/31/25)

Standard Tuition: $1,245

Alumni: $995

NIL Leadership Program Application

This program caps the number of participants to foster meaningful interaction. Participants are selected to create a balanced cohort of university administrators, service providers, and brand leaders. Application deadline is January 21 - but we are expected to sell out before that date.

The digital version of the NIL Leadership Program is also available!

The NIL Leadership Program is available in a digital course format called the “NIL/mba.” It can be purchased today for $199. Read more and purchase by clicking here.