Master NIL in 6 Weeks

Entering its 5th year in 2026, the NIL Leadership Program (formerly called the NIL/mba) is the only executive intensive equipping NIL leaders across universities, brands, and professional services to navigate the new landscape of athlete monetization.

Hi — I’m Bill Carter and I developed the NIL Leadership Program. I have advised brands on Name, Image, Likeness for 25 years—first in pro sports, now at the college level. I was Co-Founder of the sports agency Fuse and was later named a SportsBusiness Journal Forty Under 40 Award winner. After selling that agency in 2019, I founded Student-Athlete Insights, where I advise companies like DICK’S Sporting Goods, Morgan Stanley, and Little League Baseball on NIL. My NIL courses are used to educate student-athletes at 30+ DI universities. I am on the faculty at both Boston College and the University of Vermont where I teach Name, Image, and Likeness.

Built for Professionals at Career Inflection Points

The NIL Leadership program serves three audiences within 12-18 months of taking on NIL leadership:

University Leaders

NIL directors, associate athletic directors, and compliance officers building institutional NIL strategy.

Professional Service Providers

Agents, attorneys, financial advisors, and consultants adapting their practice to NIL.

Brands & Sports Organizations

Marketing executives and team leaders developing NIL partnerships or athlete programs.

Not sure this fits? Email bill@studentathleteinsights.com

Winter '26 Program Structure

WHAT'S INCLUDED:

  • Live sessions led by Bill Carter, along with 5 industry-leading guest speakers

  • Full session recordings and transcripts

  • Interactive cohort discussions

  • Digital certification upon completion & lifetime access to alumni network

FORMAT:

  • 6 consecutive weeks

  • One 90-minute live Zoom session per Wednesday

  • 7:00 PM – 8:30 PM ET

  • January 21 – February 25, 2026

Learn From the People Building the Industry

Winter '26 speakers to be announced. Past faculty includes:

Blake Lawrence, Co-founder of Opendorse

Mit Winter, Attorney at Kennyhertz Perry

Solly Fulp, EVP of NIL Growth & Development at Learfield

Darren Heitner, Founder of HEITNERLEGAL

Sam Green, NIL Athletes’ go-to Content Creator and AthleteCon Founder

Andrew Donovan, President, ASP College at Altius Sports Partners

Danielle Davison, Assistant Athletic Director for NIL at University of Michigan

Kristi Dosh, NIL Consultant, National Sports Business Reporter, Author

Dev Sethi, Chief Operating Officer at Athlete.org

Spencer Harris, Executive Director of House of Victory, Official NIL Collective for USC Athletics

Chase Garrett, Founder and CEO of Icon Source

Jay Ezelle, Attorney at Starnes Davis Florie LLP and Yea Alabama Collective

Maddie Walsh, Former Assistant Director of NIL at UCLA

What Past Participants Say

Tuition

Standard Tuition: $1,245

NIL Leadership Program Application

This program caps the number of participants to foster meaningful interaction. Participants are selected to create a balanced cohort of university administrators, service providers, and brand leaders.

The NIL/mba - the digital version of the NIL Leadership Program - is also available!

The NIL Leadership Program is available in a digital course format called the NIL/mba. It can be purchased today for $199.

Read more and purchase by clicking here.