NIL Education for brands

Your marketing team needs NIL expertise — we deliver it in hours, not months.

 

Cut Through the NIL Noise

Why it matters: Most brands are paralyzed by NIL confusion — complex regulations, media hype about million-dollar deals, and fear of compliance issues.

What we deliver:

  • Custom workshops (1-2 hours) designed for your specific industry and goals

  • Private sessions with your marketing leadership

  • Actionable frameworks you can implement immediately

What Your Team Learns

Beyond the hype:

  • The real NIL landscape — beyond the headline

  • What moves the needle for brands

  • A complete understanding of the NIL ecosystem, including regulations, laws, student-athlete data, NIL Collectives, institutions, and professional service providers

Strategic foundations:

  • Where NIL fits in your marketing mix

  • ROI benchmarks for your industry

  • Risk mitigation and compliance essentials

Practical tools:

  • Athlete evaluation criteria

  • Campaign planning templates

  • Performance measurement frameworks

Why Learn From Me

The credentials:

  • 25+ years in athlete marketing

  • Faculty at UVM and Boston College teaching NIL

  • Creator of the NIL Research Poll (6,000+ athletes surveyed each month)

The results:

  • Have educated over 50 Fortune 500 and mid-size brands since the inception of NIL

  • Developed strategies for brands across finance, tech, auto, and CPG

  • Published the industry's most comprehensive NIL data

The difference: I don't just study NIL — I teach it, research it, and execute it daily.

How It Works

1. Discovery call — We identify your team's knowledge gaps and goals

2. Custom curriculum — Content tailored to your industry and objectives

3. Engaging delivery — Interactive workshops that drive real understanding

4. Actionable takeaways — Your team leaves ready to execute

Format options: Virtual or in-person workshops

Bottom line: In 2 hours, your team goes from novice to confident on all things NIL.

 
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