Smarter NIL decisions through education, consulting, and research.

 

For brands, universities, and service providers navigating the rapidly evolving Name, Image, and Likeness landscape.

 

TRUSTED ACROSS THE NIL LANDSCAPE

 
 

NIL Advisory AND Education Services

 

FOR UNIVERSITIES

Comprehensive student-athlete NIL eduction — serving 30+ Division I schools.

Read more the NIL Quickstart program here.

FOR BRANDS

Education, strategy, and campaign execution for marketing teams exploring NIL.

Read more about services for brands here.

FOR SERVICE PROVIDERS

The only executive intensive equipping leaders to navigate the new landscape of athlete monetization.

Read more about the NIL Leadership Program here.

 

PROVIDING EDUCATION AT 30+ DI SCHOOLS

 
 

Beyond Education and Consulting

 
 

The work doesn't stop at strategy. For professionals who need ongoing intelligence, there is the NIL Forum — a private network delivering monthly expert briefings, proprietary data, and direct access to the people shaping NIL.

 

Professional Briefings

Make better NIL decisions faster. Each month, senior operators share how decisions are being made inside leading athletic departments, brands, and platforms — see speaker list.

Industry Intelligence

Get the facts. Proprietary monthly intelligence from the NIL Forum Research Poll (5,000 current college athletes & 1,000 HS prospects) — translating real athlete behavior into clarity.

Network of NIL Operators

Stay ahead of competitors. Direct access to experienced NIL practitioners at universities, brands, and professional services companies, solving problems in real time — not theory, not commentary.

 
 

FEATURED IN

 

Join more than 30,000 and get monthly insights — including research highlights, market shifts, and NIL strategy analysis.

 

Bill Carter, Founder of Student-Athlete Insights

Hi — I’m Bill Carter, Founder of Student-Athlete and the NIL Forum. I help organizations make smarter decisions in the rapidly evolving NIL landscape. I’ve advised brands on Name, Image, Likeness for 25 years — first in pro sports, now at the college level. I was Co-Founder of the sports agency Fuse and was later named a SportsBusiness Journal Forty Under 40 Award winner. After selling that agency in 2019, I founded Student-Athlete Insights, where I work with companies like DICK’S Sporting Goods, Morgan Stanley, and Little League Baseball on NIL. My NIL courses are used to educate student-athletes at 30+ DI universities. I am on the faculty at Boston College where I teach Name, Image, and Likeness.