I once testified in a lawsuit involving Michael Jordan and MCI over unpaid endorsement money. Years later, that experience reshaped my perspective on brand dilution—and what NIL athletes must learn from it.
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Social media isn’t just entertainment anymore. For student-athletes, it’s a business tool that builds brands, grows audiences, and attracts NIL deals—when approached strategically with professionalism, planning, and compliance.
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NIL success isn’t just branding and social media—it’s sales. Student-athletes must learn how to identify local partners, pitch their value, and leverage their first deal into future opportunities.
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Universities often “check the box” with NIL education focused on risk and compliance. But survey data shows student-athletes only take action when training teaches branding, social media, and sales.
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NIL education often misses the mark because it’s irrelevant, fear-based, and mystified. Student-athletes don’t need lectures on risk—they need practical skills that lead to their first partnership.
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