Media coverage of million-dollar deals distorts NIL reality. The availability heuristic makes outliers seem normal, misleading coaches, athletes, and brands about how NIL actually works for most student-athletes.
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Mid-major, DII, and DIII schools aren't chasing P4's NIL arms race. They're building values-driven programs that protect team culture, support fundraising, and integrate NIL into campus-wide education.
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Successful NIL athletes don't wait for brands—they prepare strategically. What student-athletes do before, during, and after brand meetings determines whether they secure deals or miss opportunities entirely.
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Most NIL deals happen locally, but businesses aren't ready. They're confused about pricing, compliance, and contracts. Universities must educate local businesses or student-athletes will struggle to find opportunities.
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Not every student-athlete wants NIL—and that's okay. Blanket education wastes resources. The best results come from personalized support for motivated athletes who genuinely want to pursue opportunities.
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