Most athletic departments use NIL tactics—marketplaces, workshops, Collectives. But tactics aren't strategy. A cohesive NIL strategy aligns education, culture, community engagement, and support to drive real results.
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NIL income is taxable—no exceptions. Student-athletes must prepare for federal, state, and self-employment taxes. Set aside 35-40% of earnings, track expenses, and consult tax professionals early.
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NIL participation remains low—often under 30%. Like voting or healthcare, student-athletes underuse this right due to awareness gaps, access barriers, and perception problems. Small wins can change everything.
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Social media drives 85% of NIL deals. Success requires strategic content creation, audience engagement, and personal branding. Video outperforms static posts by 38%, making quality content essential for partnerships.
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Getting student-athletes to engage with NIL programs is challenging. Success requires meeting them where they are, showing immediate benefits, building relationships, and providing simple, actionable resources they'll actually use.
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