9 Free Resources to Help You Stay Current on NIL

Business of Athletes Analyzed

Read time: 2 minutes

 

#1 newsletters

  • I like attorney Darren Heitner’s Newsletter, Image, Likeness because it’s more about the changing legal landscape than NIL “deals”

  • Andrew Petcash’s Profluence does a nice job of analyzing the business of athletes, not just college athletes

  • Michael Smith of Sports Business Journal is the best reporter in college sports; even if you are not an SBJ subscriber, you can check out an article or two of his each month for free


#2 upcoming webinars (both this week!)

  • The Wining Playbook (register and get a free copy of their book)

    Tuesday, April 25, 2023, 1:30 PM ET

    Primer on how NCAA athletes can maximize NIL financial opportunities and start on the road to prosperity

    NFL Superbowl veteran, Jonathan R. Scott and Rob Welsh Financial Empowerment Expert, moderated by me

  • Going Deep on the Data: Finding New Opportunities For NIL Sponsorships

    Wednesday, April 26th 2023 - 12:30 PM ET

    Data, trends and insights that impact the ROI for NIL sponsors

    Solly Fulp (Learfield), RJ Kraus (KORE), and me


#3 courses

  • Of the few free NIL courses, the one I suggest is by Front Office Sports (warning: I don’t love that it’s overly focused on social media, because NIL is much bigger than that, but it’s still worth dedicating 2 hours to)

  • Student Athlete Insights is taught by me and is NOT a free course; but if you're looking for a deep dive into NIL, consider applying to the next session (this course is a master’s level, intensive education for anyone committed to learning, adapting, or capitalizing on NIL)


#4 people to follow on social

  • Mit Winter is an NIL/college sports attorney who simplifies legal concepts in a vey fair way

  • Michelle Meyer brings much to the NIL conversation, particularly as a former college athletic administrator and coach

  • Pete Nakos is an NIL reporter for on3.com and churns out almost daily NIL content


Whenever you're ready, there are 3 ways I can help you with NIL:

1. If you're looking for a deep dive into NIL, consider applying to the next session of the NIL/mba program. This course is a master’s level, intensive education built from my NIL course at the University of Vermont, my NIL Workshops, and Student-Athlete Insights’ research. It’s for anyone committed to learning, creating, or capitalizing on NIL - including university staff, student-athletes & parents, brands & sports organizations, and others. Apply and read more here Student Athlete Insights


2. If you’re looking to get educated on NIL quickly, I recommend contacting me to schedule an NIL Workshop. These 1 hour live Zooms are intended for small groups and are customized for your audience, whether that means brands, sports organizations, coaches & administrators, and more. Read more at https://studentathleteinsights.com/#nameimagelikenessservices


3. If you are looking for a low cost, on-demand option to learn about NIL, check out this suite of video courses at https://studentathleteinsights.thinkific.com

 
Bill Carter, NIL expert, NIL consultant, NIL educator

Bill Carter is an NIL Consultant, Educator, and Speaker. He is a NIL Columnist for Sports Business Journal and teaches NIL in College Sports at the University of Vermont’s Grossman School of Business. Click here to read about Bill’s NIL Consulting and NIL Education for sports organizations, universities, and brands.