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The NIL Expert Brands, Universities, and service providers Trust.

 

25

Years in Athlete Marketing

6,000

Student-Athletes Surveyed Monthly

30+

Current Division I Customers

 

TRUSTED BY LEADING BRANDS & SPORTS ORGANIZATIONS

 

AS FEATURED IN

 
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How We Help

BRANDS

Education, strategy, and campaign execution for marketing teams exploring NIL.

Read more about services for brands here.

UNIVERSITIES

Comprehensive student-athlete NIL eduction — serving 30+ Division I schools.

Read more the NIL Quickstart program here.

NIL LEADERS

The only executive intensive equipping leaders to navigate the new landscape of athlete monetization.

Read more about the NIL Leadership Program here.

 

PROVIDING EDUCATION AT 30+ DI SCHOOLS

 
 
 
 

Hi - I’m Bill Carter, Founder of Student-Athlete Insights

25 Years in the Sports Industry
Our industry is drowning with NIL consultants in name only - with no relevant experience and seeking to exploit a nascent marketplace. I’ve done “NIL” (aka athlete marketing) in professional sports for 25 years and co-founded one of the most successful sports agencies - Fuse - helping clients like Gatorade, Pepsi, Ford, Gillette, and others to partner with high profile athletes.

Higher Education Teaching Experience
I have been Higher Education for decades. Currently, I am on the faculty at both Boston College and the University of Vermont, where I teach courses on NIL.

Proprietary Insights from the NIL Research Poll
I don’t blindly advocate for all things NIL. I study and follow the facts. I rely on informed opinion, not emotion. My insights are drawn from my NIL Research Poll, a monthly survey of 5,000 college student-athletes and 1,000 high school prospects.

More About Me