Navigate the NIL landscape with confidence.

HELPING BRANDS, UNIVERSITIES, AND SPORTS ORGANIZATIONS TO MAKE SMARTER NAME, IMAGE, LIKENESS DECISIONS.

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GETTING STARTED

Our NIL Education gives your team the knowledge to navigate the ever-changing NIL ecosystem. Based on your goals, we will develop content that covers every key aspect of NIL, ensuring your success.

FINDING WHAT WORKS

We help determine if there is an opportunity for your organization to capitalize on NIL. From market analysis to implementation roadmaps, we are your partner in developing your NIL strategy.

MAXIMIZING YOUR ROI

We execute and improve your NIL campaigns. From identifying the right student-athletes to tracking performance — you get authentic athlete partnerships without the time investment.

Read more about NIL Athlete Campaigns here.

Hi - I’m Bill Carter, Founder of Student-Athlete Insights

25 Years in the Sports Industry
Our industry is drowning with NIL consultants in name only - with no relevant experience and seeking to exploit a nascent marketplace. I’ve done “NIL” (aka athlete marketing) in professional sports for 25 years and co-founded one of the most successful sports agencies - Fuse - helping clients like Gatorade, Pepsi, Ford, Gillette, and others to partner with high profile athletes.

Higher Education Teaching Experience
Unfortunately, most NIL educators do not have any teaching experience. I have been teaching in higher education for decades. Currently, I teach NIL courses at the University of Vermont and Boston College.

Proprietary Insights from the NIL Research Poll
I don’t blindly advocate for all things NIL. I study and follow the facts. I rely on informed opinion, not emotion. My insights are drawn from my NIL Research Poll, a monthly survey of 5,000 college student-athletes and 1,000 high school prospects.

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