While some big brands have jumped in, many major sports sponsors are concerned about NIL’s turbulent legal landscape. Attorneys Mit Winter, Darren Heitner, and I discuss why now is the right time to give NIL a try.
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This week’s NIL Insider is a list of my suggested resources to help you stay current on the evolving landscape of NIL. It includes webinars, newsletters, courses, and people to follow.
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The NLR’s LA office issued a complaint against the NCAA, the Pac-12 Conference and USC, alleging unfair labor practices in misclassifying college athletes as “student-athletes” instead of designating them as employees.
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EA Sports’ reported offer of $500 per football student-athlete for participation in their college football game scheduled to launch next summer has brought considerable criticism. I think it’s worth a deeper examination, because understanding how brands - not NIL agents, not families, and not Collectives - value student-athletes is one of the biggest challenges facing the NIL ecosystem.
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As we pass the two year anniversary of NIL, we as coaches, administrators, and other sports industry professionals remain divided on NIL’s role in college athletics. Stop debating NIL’s relevancy. Right now, you still have a clean slate and can determine the direction you think is best for your programs.
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