It's worth Coaches and Administrator taking 2 minutes to understand what NFTs are because of their emerging importance in youth culture, the fact that they are linked to the new digital money known as cryptocurrency, and because NFTs are a Name, Image, and Likeness opportunity for all student-athletes.
Read MoreThis week we discuss the latest state to permit high school NIL, direct to consumer name, image, likeness, and the importance of cause marketing to NIL activation.
Read MoreThis week we discuss the importance of student-athlete brands, the growth of camps/clinics/private instruction, and how Lane Kiffin’s NIL analysis is probably correct - but only if you are an SEC football coach.
Read MoreThis week we discuss 3 trends and why if they continue on their current trajectory, NIL will look much different than it does today.
Read MoreThis week is about the trickle down effect of local exchanges, Rayquan Smith - the King of NIL, and NIL's latest lawsuit involving Arizona State’s Grant House, Oregon’s Sedona Prince, and Illinois’ Tymir Oliver.
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