This week we discuss the importance of student-athlete brands, the growth of camps/clinics/private instruction, and how Lane Kiffin’s NIL analysis is probably correct - but only if you are an SEC football coach.
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I never really considered endorsements the real opportunity for student-athletes - and the good news is that most student-athletes I surveyed don’t either. 84% of DI athletes and 74% of athletes (all Divisions) are interested in pursuing NIL. Time for a mass education.
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The reasons to do a long-term strategic plan include ensuring progress towards goals and grounding Assistant Coaches, but the most important reason is to prepare for the student-athletes of the future (your customers) and to not get caught flat-footed in response to their needs.
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