Seven Data Points That Will Tell the Story of NIL in 2023

This content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.

Name Image Likeness, NIL, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterJanuary 22, 2023Student-Athletes, NIL, name image likeness, NIL data, Transfer Portal, NIL Brands, NIL Collective, NIL Compensation, NIL Social Media

90 Days into Name, Image, and Likeness

Based on the results of two studies I conducted in September 2021 of 1,250 current-student athletes in NCAA DI, II, III, and NAIA, there are a number of issues that remain misunderstood or altogether absent in the first 90 days of the Name, Image, and Likeness era.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterSeptember 28, 2021Student-Athletes, NIL, Social Media, Mental Health, NIL data, NIL esearch, NIL Endorsements, NIL deals, NIL Social Media, NIL Education, Financial Literacy

Median Athlete Compensation for NIL Is $35

According to the first published data from technology provider Opendorse (and reported by On3), the median compensation from Name, Image, and Likeness activities by student-athletes has been just $35. Here are 3 reasons why that may be both good and bad news.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterSeptember 8, 2021NIL, Entrepreneurship, NIL Compensation, NIL Activity, NIL data, NIL research, NIL Female Athletes

How & Why We Should Support Half a Million Student-Athletes

I never really considered endorsements the real opportunity for student-athletes - and the good news is that most student-athletes I surveyed don’t either. 84% of DI athletes and 74% of athletes (all Divisions) are interested in pursuing NIL. Time for a mass education.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterJuly 12, 2021Student-Athletes, NIL, Personal branding, Entrepreneurship, NIL data, NIL research, NIL Entrepreneurship, NIL Education, NIL Brands

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