Based on the results of two studies I conducted in September 2021 of 1,250 current-student athletes in NCAA DI, II, III, and NAIA, there are a number of issues that remain misunderstood or altogether absent in the first 90 days of the Name, Image, and Likeness era.
Read MoreEarlier this week, I published Planning Now for the Student-Athletes of the Future (Part 1), based on recent research of 1,050 student-athletes. Part 2 adds three more trends to consider while developing a long-term strategy to prepare to meet the needs of student-athletes.
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