Seven Data Points That Will Tell the Story of NIL in 2023

This content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.

Name Image Likeness, NIL, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterJanuary 22, 2023Student-Athletes, NIL, name image likeness, NIL data, Transfer Portal, NIL Brands, NIL Collective, NIL Compensation, NIL Social Media

How NIL in College Football Compares to All of College Athletics

With the College Football Playoff upon us, it’s a good time to look at 4 key pieces of data to explain how different - or similar - NIL is for college football players versus other student-athletes.

NIL, Name Image Likeness, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterDecember 30, 2022Student-Athletes, NIL, name image likeness, NIL Compensation, NIL Participation, NIL Social Media, transfer portal

90 Days into Name, Image, and Likeness

Based on the results of two studies I conducted in September 2021 of 1,250 current-student athletes in NCAA DI, II, III, and NAIA, there are a number of issues that remain misunderstood or altogether absent in the first 90 days of the Name, Image, and Likeness era.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterSeptember 28, 2021Student-Athletes, NIL, Social Media, Mental Health, NIL data, NIL esearch, NIL Endorsements, NIL deals, NIL Social Media, NIL Education, Financial Literacy

At Least 70% of Student-Athletes Are Making a Serious Mistake

Until we educate all student-athletes, mistakes will be made. The most common error that student-athletes are making is not following the Federal Trade Commission’s regulations for social media influencers. It’s actually a pretty big deal, but it’s also pretty easily correctable.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterAugust 16, 2021NIL, Social Media, Student-Athletes, NIL Social Media, FTC, NIL Education