Seven Data Points That Will Tell the Story of NIL in 2023

This content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.

Name Image Likeness, NIL, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterJanuary 22, 2023Student-Athletes, NIL, name image likeness, NIL data, Transfer Portal, NIL Brands, NIL Collective, NIL Compensation, NIL Social Media

NIL Categories, High School NIL, the WWE and More

This week we discuss the brand categories generating the most NIL activity, the complexity of High School NIL, the WWE’s NIL case study, and Michigan State’s NIL celebration.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterDecember 4, 2022Student-Athletes, NIL, name image likeness, High School NIL, NIL Brands

A Last Word on the New NCAA Guidance, an Important Jordan Deal, a City Council Proposes an NIL Fund

This week we discuss the “last word” on the NCAA’s new guidance, an important new NIL deal by the Jordan brand, and a City Council proposing an NIL fund.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterNovember 6, 2022Student-Athletes, NIL, name image likeness, NIL Research, NIL Data, NIL Brands, High School NIL

NIL and the Importance of Local Brands

This content originally appeared in the October 10, 2022 edition of Sports Business Journal. Name, Image, Likeness Insider uses proprietary data and expert insights to explain the latest NIL developments. This week is about local brands and their importance for NIL’s future success.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterOctober 16, 2022Student-Athletes, NIL, name image likeness, NIL Brands, NIL Marketplace, NIL Activation

NIL x Social Media

This week is all about NIL x Social Media: how student-athletes are over-delivering on social media, the most common mistake by brands, and what student-athletes still don’t know about the FTC’s social media guidelines.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterOctober 9, 2022Student-Athletes, NIL, name image likeness, Social Media, NIL Brands