High School NIL, D2C, and Cause Marketing

This week we discuss the latest state to permit high school NIL, direct to consumer name, image, likeness, and the importance of cause marketing to NIL activation.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterOctober 4, 2024Student-Athletes, NIL, name image likeness, High School NIL, NIL Brands, NIL Activity

Maryland’s High School NIL, Learfield & Dunkin’, and What’s NOT Wrong With the Transfer Portal

This week we discuss Maryland’s new and unique high school NIL policy, the importance of the Learfield/Dunkin’ NIL deal, and why the Transfer Portal isn’t the mess you think it is.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterOctober 4, 2024Student-Athletes, NIL, name image likeness, High School NIL, NIL Brands, transfer portal

Seven Data Points That Will Tell the Story of NIL in 2023

This content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.

Name Image Likeness, NIL, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterJanuary 22, 2023Student-Athletes, NIL, name image likeness, NIL data, Transfer Portal, NIL Brands, NIL Collective, NIL Compensation, NIL Social Media

NIL Categories, High School NIL, the WWE and More

This week we discuss the brand categories generating the most NIL activity, the complexity of High School NIL, the WWE’s NIL case study, and Michigan State’s NIL celebration.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterDecember 4, 2022Student-Athletes, NIL, name image likeness, High School NIL, NIL Brands

A Last Word on the New NCAA Guidance, an Important Jordan Deal, a City Council Proposes an NIL Fund

This week we discuss the “last word” on the NCAA’s new guidance, an important new NIL deal by the Jordan brand, and a City Council proposing an NIL fund.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterNovember 6, 2022Student-Athletes, NIL, name image likeness, NIL Research, NIL Data, NIL Brands, High School NIL

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