A Last Word on the New NCAA Guidance, an Important Jordan Deal, a City Council Proposes an NIL Fund

This week we discuss the “last word” on the NCAA’s new guidance, an important new NIL deal by the Jordan brand, and a City Council proposing an NIL fund.

Student-Athletes & Their Need of Financial Literacy

Only 36% of student-athletes say they feel highly confident about their financial knowledge. But the good news is that they understand the importance of financial literacy and want to learn. This month, I surveyed 1,500 student-athletes about their financial goals and understanding.

Student-Athletes' NIL Survey Results for February 2022

Last week, I completed a study of 1,100 DI student-athletes. The focus was on Name, Image, and Likeness activities, goals, expectations, and more. Here are a few key takeaways.

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