Seven Data Points That Will Tell the Story of NIL in 2023

This content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.

Name Image Likeness, NIL, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterJanuary 22, 2023Student-Athletes, NIL, name image likeness, NIL data, Transfer Portal, NIL Brands, NIL Collective, NIL Compensation, NIL Social Media

How NIL in College Football Compares to All of College Athletics

With the College Football Playoff upon us, it’s a good time to look at 4 key pieces of data to explain how different - or similar - NIL is for college football players versus other student-athletes.

NIL, Name Image Likeness, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterDecember 30, 2022Student-Athletes, NIL, name image likeness, NIL Compensation, NIL Participation, NIL Social Media, transfer portal

NIL Categories, High School NIL, the WWE and More

This week we discuss the brand categories generating the most NIL activity, the complexity of High School NIL, the WWE’s NIL case study, and Michigan State’s NIL celebration.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterDecember 4, 2022Student-Athletes, NIL, name image likeness, High School NIL, NIL Brands

Short Answers to NIL's 5 Most Frequently Asked Questions

This week we discuss what people know - and still don’t know - about NIL. So here it goes, NIL's 5 most frequently asked questions and a short answer to each.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterNovember 20, 2022Student-Athletes, NIL, name image likeness, NIL Marketplace, NIL Collective, NFT, Financial Literacy

A Last Word on the New NCAA Guidance, an Important Jordan Deal, a City Council Proposes an NIL Fund

This week we discuss the “last word” on the NCAA’s new guidance, an important new NIL deal by the Jordan brand, and a City Council proposing an NIL fund.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterNovember 6, 2022Student-Athletes, NIL, name image likeness, NIL Research, NIL Data, NIL Brands, High School NIL