Student-Athlete Brand Activation Is the Engine that NIL Needs

This week we discuss how NIL will succeed in part through best-in-class brand activations — the kind that are the engine in the sports industry, providing both money and visibility. [This content originally appeared in the August 1, 2022 edition of Sports Business Journal.]

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 6, 2022Student-Athletes, NIL, name image likeness, NIL Brands, NIL Activities, NIL Activation