Posts tagged NIL Activities

Athlete Branding, the Growth of Camps, and Why NIL Isn’t the #1 Factor in Recruiting

This week we discuss the importance of student-athlete brands, the growth of camps/clinics/private instruction, and how Lane Kiffin’s NIL analysis is probably correct - but only if you are an SEC football coach.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterOctober 4, 2024Student-Athletes, NIL, name image likeness, Personal branding, NIL Activities, NIL Recruiting

Student-Athlete Brand Activation Is the Engine that NIL Needs

This week we discuss how NIL will succeed in part through best-in-class brand activations — the kind that are the engine in the sports industry, providing both money and visibility. [This content originally appeared in the August 1, 2022 edition of Sports Business Journal.]

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 6, 2022Student-Athletes, NIL, name image likeness, NIL Brands, NIL Activities, NIL Activation

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