This content originally appeared in the October 10, 2022 edition of Sports Business Journal. Name, Image, Likeness Insider uses proprietary data and expert insights to explain the latest NIL developments. This week is about local brands and their importance for NIL’s future success.

Student-Athlete Brand Activation Is the Engine that NIL Needs

This week we discuss how NIL will succeed in part through best-in-class brand activations — the kind that are the engine in the sports industry, providing both money and visibility. [This content originally appeared in the August 1, 2022 edition of Sports Business Journal.]

Sponsors Will Determine the NIL Marketplace

Based on my experience and recent interviews with close to 50 sponsors of leagues, teams, and athletes, if we want NIL to work for as many student-athletes as possible, we need to give them the brand sponsor playbook.