Pac-12 Defections, NIL's Most Important Data, Education

This week we discuss the role that NIL played in USC and UCLA’s move to the Big Ten, NIL’s single most important (and often overlooked) data point, and the role of educating not just student-athletes, but anyone associated with the future of Name, Image, and Likeness.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterJuly 5, 2022Student-Athlete InsightsStudent-Athletes, NIL, name image likeness, Pac-12, NIL Compensation, NIL Education, NIL Course

This Week Was the Most Significant in the Short History of NIL

Since July, many brands have done NIL deals for short-term media value, as a means to support their alma mater, or for PR. PepsiCo is focused on one thing and one thing only - the cold hard data that ensures that an athlete sponsorship will yield product sales.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterDecember 3, 2021Social Media, Student-Athletes, NIL Deals, NIL brands, NIL Education

90 Days into Name, Image, and Likeness

Based on the results of two studies I conducted in September 2021 of 1,250 current-student athletes in NCAA DI, II, III, and NAIA, there are a number of issues that remain misunderstood or altogether absent in the first 90 days of the Name, Image, and Likeness era.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterSeptember 28, 2021Student-Athletes, NIL, Social Media, Mental Health, NIL data, NIL esearch, NIL Endorsements, NIL deals, NIL Social Media, NIL Education, Financial Literacy

At Least 70% of Student-Athletes Are Making a Serious Mistake

Until we educate all student-athletes, mistakes will be made. The most common error that student-athletes are making is not following the Federal Trade Commission’s regulations for social media influencers. It’s actually a pretty big deal, but it’s also pretty easily correctable.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterAugust 16, 2021NIL, Social Media, Student-Athletes, NIL Social Media, FTC, NIL Education

How & Why We Should Support Half a Million Student-Athletes

I never really considered endorsements the real opportunity for student-athletes - and the good news is that most student-athletes I surveyed don’t either. 84% of DI athletes and 74% of athletes (all Divisions) are interested in pursuing NIL. Time for a mass education.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterJuly 12, 2021Student-Athletes, NIL, Personal branding, Entrepreneurship, NIL data, NIL research, NIL Entrepreneurship, NIL Education, NIL Brands