This week we discuss the role that NIL played in USC and UCLA’s move to the Big Ten, NIL’s single most important (and often overlooked) data point, and the role of educating not just student-athletes, but anyone associated with the future of Name, Image, and Likeness.
Read MoreSince July, many brands have done NIL deals for short-term media value, as a means to support their alma mater, or for PR. PepsiCo is focused on one thing and one thing only - the cold hard data that ensures that an athlete sponsorship will yield product sales.
Read MoreBased on the results of two studies I conducted in September 2021 of 1,250 current-student athletes in NCAA DI, II, III, and NAIA, there are a number of issues that remain misunderstood or altogether absent in the first 90 days of the Name, Image, and Likeness era.
Read MoreUntil we educate all student-athletes, mistakes will be made. The most common error that student-athletes are making is not following the Federal Trade Commission’s regulations for social media influencers. It’s actually a pretty big deal, but it’s also pretty easily correctable.
Read MoreI never really considered endorsements the real opportunity for student-athletes - and the good news is that most student-athletes I surveyed don’t either. 84% of DI athletes and 74% of athletes (all Divisions) are interested in pursuing NIL. Time for a mass education.
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