Based on the results of two studies I conducted in September 2021 of 1,250 current-student athletes in NCAA DI, II, III, and NAIA, there are a number of issues that remain misunderstood or altogether absent in the first 90 days of the Name, Image, and Likeness era.

NIL, Name Image Likeness, NIL Consulting, NIL EducationBill CarterSeptember 28, 2021Student-Athletes, NIL, Social Media, Mental Health, NIL data, NIL esearch, NIL Endorsements, NIL deals, NIL Social Media, NIL Education, Financial Literacy