This week is about the new NCAA Guidance and it’s emphasis on the education of student-athletes - with a focus on financial literacy, social media, and entrepreneurism.
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This week is all about NIL x Social Media: how student-athletes are over-delivering on social media, the most common mistake by brands, and what student-athletes still don’t know about the FTC’s social media guidelines.
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Only 36% of student-athletes say they feel highly confident about their financial knowledge. But the good news is that they understand the importance of financial literacy and want to learn. This month, I surveyed 1,500 student-athletes about their financial goals and understanding.
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Since July, many brands have done NIL deals for short-term media value, as a means to support their alma mater, or for PR. PepsiCo is focused on one thing and one thing only - the cold hard data that ensures that an athlete sponsorship will yield product sales.
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Researchers have been working for two decades to identify the connection between social media and the mental health of young people. The truth is that the research is inconclusive and the scientific community continues to have a genuine and thoughtful debate about it.
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