Platform Consolidation, Federal Legislation, and Personalized Highlights

This week we discuss INFLCR’s important industry consolidation, Federal legislations that ties NIL to Title IX, and the Pac-12’s new initiative to allow student-athletes to use their game highlights.

Student-Athletes' NIL Survey Results for February 2022

Last week, I completed a study of 1,100 DI student-athletes. The focus was on Name, Image, and Likeness activities, goals, expectations, and more. Here are a few key takeaways.

This Week Was the Most Significant in the Short History of NIL

Since July, many brands have done NIL deals for short-term media value, as a means to support their alma mater, or for PR. PepsiCo is focused on one thing and one thing only - the cold hard data that ensures that an athlete sponsorship will yield product sales.