Seven Data Points That Will Tell the Story of NIL in 2023

This content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.

Name Image Likeness, NIL, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterJanuary 22, 2023Student-Athletes, NIL, name image likeness, NIL data, Transfer Portal, NIL Brands, NIL Collective, NIL Compensation, NIL Social Media

How NIL in College Football Compares to All of College Athletics

With the College Football Playoff upon us, it’s a good time to look at 4 key pieces of data to explain how different - or similar - NIL is for college football players versus other student-athletes.

NIL, Name Image Likeness, NIL Consulting, NIL Education, Social Media, Transfer PortalBill CarterDecember 30, 2022Student-Athletes, NIL, name image likeness, NIL Compensation, NIL Participation, NIL Social Media, transfer portal

"Everyone is entitled to their own opinion, but not their own facts."

This week we take aim at a few of the commonly repeated, but not entirely supported opinions on NIL recruiting, compensation, and impact on women student-athletes.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterSeptember 26, 2022Student-Athletes, NIL, name image likeness, NIL Recruiting, NIL Compensation, NIL Female Athletes

Pac-12 Defections, NIL's Most Important Data, Education

This week we discuss the role that NIL played in USC and UCLA’s move to the Big Ten, NIL’s single most important (and often overlooked) data point, and the role of educating not just student-athletes, but anyone associated with the future of Name, Image, and Likeness.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterJuly 5, 2022Student-Athlete InsightsStudent-Athletes, NIL, name image likeness, Pac-12, NIL Compensation, NIL Education, NIL Course

Now for Some Good News about DI Mid-Majors, DII, and DIII

Among the daily news reports of NIL chaos, I’m here to bring you some good news and optimism about Name, Image, and Likeness. Because in the midst of that “noise” (the information that interferes with our perception of NIL) are positive “signals” (the meaningful information) that can get us re-focused on supporting ALL student-athletes at all levels. And I’ve got the data to prove it.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterMay 11, 2022Student-Athletes, NIL, name image likeness, Chloe Mitchell, Student-Athletes NIL, NIL Activity, NIL Data, NIL Compensation

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