Posts tagged NIL Marketplace
NIL and the Importance of Local Brands

This content originally appeared in the October 10, 2022 edition of Sports Business Journal. Name, Image, Likeness Insider uses proprietary data and expert insights to explain the latest NIL developments. This week is about local brands and their importance for NIL’s future success.

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The Thing We've Gotten Wrong About NIL

Name, Image, and Likeness (“NIL”) is complicated and becoming more so by the day. Changing state laws, evolving policies at the institution level, competing booster collectives, and lack of education for student-athletes are adding to what already feels like chaos. Do I have a plan that would fix it? Yes :)

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