Social media isn’t just entertainment anymore. For student-athletes, it’s a business tool that builds brands, grows audiences, and attracts NIL deals—when approached strategically with professionalism, planning, and compliance.
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NIL success isn’t just branding and social media—it’s sales. Student-athletes must learn how to identify local partners, pitch their value, and leverage their first deal into future opportunities.
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Universities often “check the box” with NIL education focused on risk and compliance. But survey data shows student-athletes only take action when training teaches branding, social media, and sales.
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NIL education often misses the mark because it’s irrelevant, fear-based, and mystified. Student-athletes don’t need lectures on risk—they need practical skills that lead to their first partnership.
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Survey data from 1,100 college athletes shows NIL brings financial benefits without hurting team culture or performance. Time demands are real, but overall satisfaction is high, especially when NIL creates development opportunities.
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