Student-athlete influencer marketing works when content feels authentic, leverages short-form video, and targets engaged micro-audiences. Avoid over-scripting, ignoring platform strengths, and failing to use data strategically.
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Social media algorithms determine which student-athletes get seen by brands. Algorithm changes prioritize authentic content and engagement over follower counts, directly impacting NIL opportunities and visibility.
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Student-athletes make four critical NIL mistakes: believing follower count matters most, ignoring FTC guidelines, guessing at content strategy, and failing to mirror prospective brands' messaging and aesthetics.
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The NIL shakeout phase has begun. Collectives are folding, marketplaces are restructuring, and universities are adopting measured approaches. The industry is consolidating as weaker players exit the market.
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New survey data reveals NIL's real impact: 54% struggle with time management, 60% see financial benefits, but 90% report no negative team dynamics. The narrative doesn't match reality.
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