NIL Insider

I published a summary of insights that identified the criteria that student-athletes most often consider when making their college choice. In that study, I researched the power of social influence and a program’s digital footprint - the impact on prospects from where information comes from.

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It’s difficult to overstate the important role of the Coach-Athlete relationship on a student-athlete’s enthusiasm for their college experience. This study focuses on whether student-athletes think they have a strong relationship with their Coach and what the key elements of that relationship are.

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In business, table stakes are the minimum that potential customers expect when considering a choice between products. In recruiting, Coaches often use what prospects consider table stakes to be their primary messages and fail to educate prospects on the unique aspects of their programs.

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In a recent survey about “joy”, I identified how the campus community at large can impact the student-athlete experience. Student-Athletes described the “stigma” or sense that they are perceived negatively by some professors and non-athlete students and steps they take to go unnoticed.

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We often talk about “retention,” “attrition,” and “engagement” of student-athletes, but what we are missing is an understanding of what brings them joy. With few studies on retention, none on joy, and 25%+ of student-athletes ending their careers early, we need to know more.

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