Smarter NIL decisions
start here.

 

For brands, universities, and service providers navigating the Name, Image, and Likeness landscape.

 
Inquire About Services
 

TRUSTED ACROSS THE NIL LANDSCAPE

 
 

NIL Advisory AND Education Services

 

FOR UNIVERSITIES

Comprehensive student-athlete NIL education — serving 30+ Division I schools. Tools to help every athlete identify and secure authentic partnerships.

Learn more about the NIL Quickstart program here.

FOR BRANDS

Education, strategy, and campaign execution for marketing teams exploring NIL. From internal workshops to full campaign management.

Explore brand services here.

FOR SERVICE PROVIDERS

Executive programs equipping leaders to navigate athlete monetization. For financial advisors, attorneys, agents, and consultants.

View programs here.

 

PROVIDING EDUCATION AT 30+ DI SCHOOLS

 
 

Beyond Education and Consulting

 
 

For professionals who need ongoing intelligence, there is the NIL Forum — a private network delivering monthly expert briefings, proprietary data, and direct access to the people shaping NIL.

 

Professional Briefings

Make better NIL decisions faster. Each month, senior operators share how decisions are being made inside leading athletic departments, brands, and platforms — see speaker list.

Industry Intelligence

Get the facts. Proprietary monthly intelligence from the NIL Forum Research Poll (5,000 current college athletes & 1,000 HS prospects) — translating real athlete behavior into clarity.

Network of NIL Operators

Stay ahead of competitors. Direct access to experienced NIL practitioners at universities, brands, and professional services companies, solving problems in real time — not theory, not commentary.

 
Access the NIL Forum
 

FEATURED IN

 

Join 30,000+ subscribers getting monthly NIL intelligence. Research highlights, market shifts, and strategy analysis — delivered free.

 

Bill Carter, Founder of Student-Athlete Insights

Hi — I’m Bill Carter, Founder of Student-Athlete and the NIL Forum. I help organizations make smarter decisions in the evolving NIL landscape. I’ve advised brands on Name, Image, Likeness for 25 years — first in pro sports, now at the college level. I was Co-Founder of the sports agency Fuse and was later named a SportsBusiness Journal Forty Under 40 Award winner. After selling that agency in 2019, I founded Student-Athlete Insights, where I work with companies like DICK’S Sporting Goods, Morgan Stanley, and Little League Baseball on NIL. My NIL courses are used to educate student-athletes at 30+ DI universities. I am on the faculty at Boston College where I teach Name, Image, and Likeness. Read more about me.

 

Ready to make smarter NIL decisions?
Click here to contact me.