NIL isn’t just changing college sports—it’s reshaping a $500B industry. From agents and attorneys to nonprofits, video games, financial services, and sports medicine, every sector is evolving around student-athlete value.
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NIL isn’t a lawless frontier—it’s governed by nine different rule-makers. From the IRS to the NCAA, federal agencies, states, and schools are shaping a tightly regulated NIL era.
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Most student-athletes don’t understand “athlete activation,” but brands depend on it. Without a clear plan to promote athletes, NIL fails. Activation drives traffic, increases sales, and proves ROI.
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NIL financial literacy is being shaped by bias, not data. Most programs teach taxes for football stars, ignoring entrepreneurs, non-revenue athletes, and those on financial aid who need budgeting and literacy first.
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This week is all about NIL x Social Media: how student-athletes are over-delivering on social media, the most common mistake by brands, and what student-athletes still don’t know about the FTC’s social media guidelines.
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