NIL participation remains low—often under 30%. Like voting or healthcare, student-athletes underuse this right due to awareness gaps, access barriers, and perception problems. Small wins can change everything.
Read More
Social media drives 85% of NIL deals. Success requires strategic content creation, audience engagement, and personal branding. Video outperforms static posts by 38%, making quality content essential for partnerships.
Read More
Getting student-athletes to engage with NIL programs is challenging. Success requires meeting them where they are, showing immediate benefits, building relationships, and providing simple, actionable resources they'll actually use.
Read More
Google searches for NIL questions return terrible information due to "information lag." Here are data-supported answers to the 10 most common NIL questions from student-athletes and universities.
Read More
NIL's biggest winners weren't football stars—they were non-revenue athletes. Social media outpaced TV. Local businesses beat Fortune 500s. Nobody predicted this democratization of college sports opportunities.
Read More