Over 85% of NIL deals involve social media. NIL is influencer marketing. Smart brands don't pick athletes first—they define goals, then find partners who authentically connect with their audience.
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Social media is the foundation for NIL success. Student-athletes don't need to go viral or have massive followings. They need to tell their story consistently and show up authentically.
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Starting August 2025, NCAA DI coaches must complete annual NIL education. This isn't just compliance—it's an opportunity to help student-athletes build brands, avoid red flags, and develop career skills.
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Personal branding isn't just buzzwords—it's essential for student-athletes. Strong personal brands boost NIL opportunities now and open career doors later. Marketability today equals employability tomorrow.
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Jeff Gordon's 20-year Pepsi partnership wasn't luck—it was precision, relationship-building, and long-term thinking. Student-athletes can apply these same principles to maximize their NIL partnerships today.
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