NIL brands either solve urgent problems or gradual improvements. The painkiller vs. vitamin framework explains why some solutions gain instant traction while others struggle forever. Athletes pay for painkillers immediately.
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Gen Z trusts athletes over celebrities. College athletes deliver 6x higher engagement than influencers. Cultural relevance isn't bought—it's built through authentic partnerships. Smart brands invest in relationships, not one-off transactions.
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Most brands chase NIL deals without real strategy. The smart winners ask: What business problem does this solve? NIL requires sports marketing expertise, not FOMO. Name your metric or stop.
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Over 85% of NIL deals involve social media. NIL is influencer marketing. Smart brands don't pick athletes first—they define goals, then find partners who authentically connect with their audience.
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Social media is the foundation for NIL success. Student-athletes don't need to go viral or have massive followings. They need to tell their story consistently and show up authentically.
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