NIL Data: Teammate Relationships, Role of Coaches, Portal
the idea to explore nil in the locker room and on teammate relationships was jeremy crabtree’s FOR this ARTICLE in on3.com. THE DATA WAS then CITIED IN NUMEROUS other ARTICLES, INCLUDING This one IN FORBES.
NIL and locker room strife
As I said to On3’s Jeremy Crabtree, “The potential for locker room strife was a foundational element of the NCAA’s argument against NIL.” And even after NIL was green-lit at the college level, NIL’s potential negative impart on the locker room continued to be a talking point by those who wished to prohibit it.
The related survey questions and results were as follows:
Do you share information your NIL earnings with teammates? 76% Yes / 24% No
Have your teammates ever asked you to share info about your NIL earnings? 78% Yes / 22% No
Do you think or have you witnessed NIL causing rifts between teammates or do you consider NIL a "locker room problem"? 8% Yes / 92% No
CoachES’ Involvement in NIL
Coaches’ involvement in NIL is growing. The reasons for this range from their increased understanding of NIL (and comfort talking about it) to their recognition of its important role in recruiting.
The related survey questions and results were as follows:
How involved are your coaches in the NIL process? 32% Involved / 51% Not Involved / I Do Not Know 17%
Has your head coach publicly promoted NIL or your school's NIL collective? Yes 28% / No 52% / I Don't Know 20%
Do you believe that your head coach publicly promoting NIL to fans and donors would improve your NIL opportunities? Yes 78% / No 12% / I Don't Know 10%
Has your head coach mentioned NIL as a reason for a player or the team's poor performance? Yes 34% / No 55% / I Don't Know 11%
NIL’S ROLE IN THE Transfer Portal
When it comes to reasons that student-athletes are transferring, NIL is #5 and trails behind 1) lack of playing time, 2) desire to play for a different coach, 3) desire for a different team culture, 4) desire for a different social environment on-campus.
The related survey questions and results were as follows:
Even if you’re upset at your current situation, would a lucrative NIL deal keep you out of the Transfer Portal? Yes 59% / No 31% / I Don't Know 10%
If you are considering transferring, would you be willing to commit to a less than perfect school for a good NIL deal? Yes 77% / No 19% / I Don't Know 4%
Bill Carter is an NIL Consultant, Educator, Speaker, and Columnist for Sports Business Journal. He also teaches NIL in College Sports at the University of Vermont’s Grossman School of Business. Bill’s a SportsBusiness Journal Forty Under 40 Award winner and former co-founder of the athlete & event marketing agency Fuse, which he operated for 20+ years before selling in 2019.