Repeated headlines have convinced fans they know student-athletes’ NIL earnings. But compensation data isn’t public, and most reported numbers are valuations—estimates, not actual income.
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NIL headlines often distort reality. Data shows most deals are influencer marketing, women face appearance-based bias, few athletes use agents, many prioritize networking—and reported earnings are valuations, not actual income.
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NIL services often fail because they’re designed around institutional language—not student-athlete needs. To sell a valuable NIL program, start with their challenges, aspirations, and emotions, then build solutions that close the gap.
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NIL isn’t just changing college sports—it’s reshaping a $500B industry. From agents and attorneys to nonprofits, video games, financial services, and sports medicine, every sector is evolving around student-athlete value.
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NIL isn’t a lawless frontier—it’s governed by nine different rule-makers. From the IRS to the NCAA, federal agencies, states, and schools are shaping a tightly regulated NIL era.
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