The NIL shakeout phase has begun. Collectives are folding, marketplaces are restructuring, and universities are adopting measured approaches. The industry is consolidating as weaker players exit the market.
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New survey data reveals NIL's real impact: 54% struggle with time management, 60% see financial benefits, but 90% report no negative team dynamics. The narrative doesn't match reality.
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NIL hype paints a misleading picture of instant wealth. Most student-athletes earn modest deals. By teaching tough truths, creating personalized roadmaps, and building NIL into athletic culture, expectations become grounded and empowering.
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I once testified in a lawsuit involving Michael Jordan and MCI over unpaid endorsement money. Years later, that experience reshaped my perspective on brand dilution—and what NIL athletes must learn from it.
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Social media isn’t just entertainment anymore. For student-athletes, it’s a business tool that builds brands, grows audiences, and attracts NIL deals—when approached strategically with professionalism, planning, and compliance.
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