An NIL Success Story: Student-Athlete Social Media

The success of student-athletes as social media influencers has proven to be one of the most positive outcomes of NIL’s first two years. While there are some similarities, comparing three key metrics highlight the distinct advantages that student-athlete influencers have over traditional influencers.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterAugust 16, 2023Student-Athletes, NCAA, NIL for Brands

The Federal Government Already Guides Important Elements of NIL

The IRS memo declaring that donations made to nonprofit NIL collectives are not tax exempt is sure to add fuel to the debate of whether there ought to be Federal legislation guiding NIL. What’s often missed is that the Federal Government already has a major role in guiding several important elements of NIL.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterJune 10, 2023Student-Athletes, NCAA, NIL for Brands

The 5 NIL Blind Spots of Youth & High School Sports

I’m deeply concerned about the challenges that NIL is going to bring to youth and high school sports. So it’s through that lens that I urge those involved in sports at those levels to recognize their NIL "blind spots."

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterJune 2, 2023Student-Athletes, NCAA, NIL for Brands

Despite the Attention, NIL Has Yet to Have Its Moment

This week’s NIL Insider examines NIL’s growth. While this nascent industry has had a strong start, I believe its best days are still to come.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 29, 2023Student-Athletes, NCAA, NIL for Brands

Student-Athletes vs. Professional Social Media Influencers

This week’s NIL Insider examines the similarities between college athletes who earn income via social media compared to professional social media influencers.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 16, 2023Student-Athletes, NCAA, NIL for Brands