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What’s the definition of NIL? The right of an individual to control the commercial use of their name, image, and likeness? What I’ve come to learn is that what people think NIL is largely depends on their environment and the role they play.
Read MoreAs is common these days 🙄, there seems to not have been much data collected or input from student-athletes. So I thought I’d take a very preliminary crack at it here as it pertains to the NCAA’s NIL guidelines that would allow more school involvement.
Read MoreThe upcoming case before the NLRB, which questions whether college student-athletes should be classified as employees, is poised to impact nearly every aspect of collegiate athletics. I polled just under 1,100 current college student-athletes about the case.
Read MoreI see the positive outcomes and progress being made throughout the NIL ecosystem. NIL is more than bumbled Congressional hearings and pay-for-pay deals. Here are five positive developments you may have missed that represent recent steps in the right direction.
Read MoreWhen I developed the NIL Research Poll in 2020 (a year before NIL was a reality), the goal was simply to understand the NIL experience that student-athletes were going to have. Since then, the Poll has helped me be a better NIL consultant and educator, but I’m a realist.
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