Protecting student-athletes is paramount. I highlight four crucial areas that demand improvement for safeguarding their interests. From navigating the complex industry landscape to the significance of personal branding as a career asset, discover why education on NIL rules is vital.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterOctober 4, 2024Student-Athletes, NCAA, NIL for Brands

The Slow March to NIL Support

NIL is overwhelmingly supported by student-athletes and college sports fans, but colleges and universities - including the coaches and athletic administrators that have participated in my surveys - lag far behind in their support of NIL.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterOctober 4, 2024Student-Athletes, NCAA, NIL for Brands

New Financial Education

Morgan Stanley Global Sports & Entertainment launched a platform called Money in the Making. ’m optimistic that NIL may have its first expertly developed, affordable, and scalable solution for student-athletes.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterOctober 4, 2024Student-Athletes, NCAA, NIL for Brands

That's Not Actually a List of NIL's Top Earners

We can’t let this false and inaccurate dialogue about NIL “valuations” continue. The definition of “valuation” is an estimation of something's worth, usually carried out by a professional appraiser. An NIL valuation does not mean what a student-athlete has made on NIL deals. It’s an estimate of what they could make.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterOctober 4, 2024Student-Athletes, NCAA, NIL for Brands

Student-Athletes vs. Professional Social Media Influencers Volume 2

I’ve continued to study data I’ve collected about social media, influence, and the role that each plays in NIL.

While there are similarities between student-athletes who earn income via social media and professional social media influencers, there are distinct differences that my data highlights. Let’s look at some of the metrics I have used in the analysis of the two groups.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterOctober 4, 2024Student-Athletes, NCAA, NIL for Brands

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