NIL is overwhelmingly supported by student-athletes and college sports fans, but colleges and universities - including the coaches and athletic administrators that have participated in my surveys - lag far behind in their support of NIL.
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Morgan Stanley Global Sports & Entertainment launched a platform called Money in the Making. ’m optimistic that NIL may have its first expertly developed, affordable, and scalable solution for student-athletes.
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We can’t let this false and inaccurate dialogue about NIL “valuations” continue. The definition of “valuation” is an estimation of something's worth, usually carried out by a professional appraiser. An NIL valuation does not mean what a student-athlete has made on NIL deals. It’s an estimate of what they could make.
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I’ve continued to study data I’ve collected about social media, influence, and the role that each plays in NIL.
While there are similarities between student-athletes who earn income via social media and professional social media influencers, there are distinct differences that my data highlights. Let’s look at some of the metrics I have used in the analysis of the two groups.
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What’s the definition of NIL? The right of an individual to control the commercial use of their name, image, and likeness? What I’ve come to learn is that what people think NIL is largely depends on their environment and the role they play.
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